Jason Hornung: The Importance of Facebook Advertising to Your Business
Facebook advertising is very important in promoting products and services because of the exposure, reach, and targeting options available to brands advertising on the network. A business owner who tried Facebook ads, failed, and blaming the platform does not actually understand his target audience because of placing ads in the news feed of the wrong audience. For every single brand advertising on Facebook, it is essential to segment social media performance by organic vs. paid activities.
How are paid and organic likes calculated? Paid and organic likes can be viewed within the Like Sources of Facebook Insights using data export where the number of likes can be viewed. The sum of the three sources (ads, mobile ads, and sponsored stories) represents the total number of paid likes for your Facebook Page. When it comes to Facebook advertising, it is difficult to report audience growth which is driven organically. For social media marketers, it is crucial to understand the impacts of paid advertising and avoid attributing paid likes to successful community social media management tactics. Organic growth trends are used in identifying successful tactics for building your target audience. Through Facebook and other social media platforms, new or starting businesses can establish their name without too much cost, rendering their fair share to the marketing world. Major decisions of consumers today are affected greatly by social media, and most purchases are influenced by the information found on search engines. With the help of Facebook advertising, small and new businesses can promote their products and services to a wider customer base, increasing the chance to become popular and find a spot through social media. Today, more consumers are adventurous and they are not afraid to try new products and services available in the market today.
With the help of a social media expert, your Facebook ad can easily go viral as long as the right marketing strategies are used. There are many advertising agencies and individuals offering their services in Facebook marketing today, so it is up to you to choose the right one for you by considering their reputation, credentials, expertise, and experience. Social media platforms like Facebook creates a major impact on digital marketing providing limitless opportunities to ordinary people and business owners to be successful. We can help you achieve your business’ maximum potential through Facebook advertising by viewing our homepage or website now. Contact Jason Hornung and start reaping the fruits of Facebook advertising’s success!